Panera Shifts Loyalty Strategy to Tiered, Choice-Based Rewards Model

Panera Bread is overhauling its loyalty strategy, transforming the MyPanera program into a flexible, points-based rewards model. In the new program, members earn 10 points for every $1 spent and can redeem points for menu items, from 250 points for a free bagel up to 2000 points for an entree. The program introduces three tiers: MyPanera, MyPanera+, and MyPanera+ Sip Club subscription.