What does 'AI-native' really mean in travel?

AI-native has become a buzzword in travel, but experts say it's more marketing than defined deployment. Companies like Sabre, Airbnb, and Riyadh Air claim AI-native, but incumbents face tech debt challenges. Phocuswright data shows 28% of travel executives rank generative AI as their top tech investment priority, but only 13% allocate more than 20% of tech budget to AI implementation.