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TravelDaily China·· 23 days ago

Tianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP

天津文旅携手美团发布“美在天津”IP,助力文旅消费提质升级 - 环球旅讯

AI Overview

Tianjin Municipal Culture and Tourism Bureau and Meituan jointly launched the 'Beauty in Tianjin' tourism IP to leverage the platform's multi-sector capabilities and turn Tianjin's cultural tourism resources into bookable experiences. Meituan data shows increased summer travel interest, with five-star hotel orders up 43% and a high proportion of young travelers.

Source:TravelDaily China · traveldaily.cn

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