TravelDaily China·· 23 days ago
Tianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP
天津文旅携手美团发布“美在天津”IP,助力文旅消费提质升级 - 环球旅讯
AI Overview
Tianjin Municipal Culture and Tourism Bureau and Meituan jointly launched the 'Beauty in Tianjin' tourism IP to leverage the platform's multi-sector capabilities and turn Tianjin's cultural tourism resources into bookable experiences. Meituan data shows increased summer travel interest, with five-star hotel orders up 43% and a high proportion of young travelers.
Source:TravelDaily China · traveldaily.cn