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Tianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP

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Demonstrates government-enterprise cooperation driving tourism consumption upgrade, positively impacting destination marketing and hotel bookings.

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9月7日
  1. TravelDaily China
    Tianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP

    Tianjin Municipal Culture and Tourism Bureau and Meituan jointly launched the 'Beauty in Tianjin' IP to convert local tourism resources into bookable experiences via the platform's multi-sector integration. Meituan data shows summer searches for Tianjin rose 98% year-on-year, five-star hotel orders grew 43%, and coupons up to 1666 RMB were offered to boost consumption.