Haikou Customs data shows that during summer 2026 (July-August), Hainan's duty-free shopping reached 3.82 billion yuan, up 4.1% year-on-year; 3.809 million items, up 0.3%; and 690,000 shoppers, up 3.4%. Large-scale performances and tourism consumption combined to boost the duty-free market.
Huazhu Group's hotels welcomed over 72 million guests during summer (July 1-August 26), averaging over 1.26 million daily, with occupancy above 85%. International tourist arrivals grew nearly 55% YoY, with multi-brand portfolio meeting diverse needs.
On August 14, OCT A disclosed July operating data: its cultural tourism enterprises received 7.07 million visitors, with a cumulative 43.22 million from January to July. July property contract sales amounted to 740 million yuan. Summer launched the 'OCT Tourism Carnival' series.
Meadin Research released its June 2026 scenic area operation report, showing Dragon Boat Festival domestic trips of 124 million and total spending of 44.456 billion yuan. Water parks opened intensively, night economy upgraded, and low-altitude economy accelerated integration with landscape tourism. July summer consumption season expects over 30,000 events and 450 million yuan in vouchers.