Loook: The Storytelling Layer for In-Destination Discovery

Dutch startup Loook has launched a GPS-triggered storytelling platform with a proprietary library of over 17,000 stories, combined with an AI-assisted content engine. It helps tourism organizations engage visitors before, during, and after arrival, promoting visitor dispersal and local discovery. Operating a hybrid B2B2C model, Loook partners with cities, tourism boards, and mobility providers, generating revenue through licensing, subscriptions, and activation-based models.