Waltru aims to replace generic travel itineraries with personalized companion

Waltru is a personalized travel companion app currently in beta in Barcelona, with plans to launch in Madrid, Paris, Rome, and London. It uses an onboarding quiz to build a traveler profile and delivers tailored audio narration and proactive suggestions. The business model is pay-per-trip, distributed via B2B2C partnerships. The founding team is from Argentina with prior travel startup experience.