Startup Waltru aims to replace generic travel itineraries

Waltru is a Barcelona-based startup offering a personalized travel companion that generates itineraries based on traveler preferences and pace, and narrates each place's story via audio. Currently in beta, it plans to expand to Madrid, Paris, Rome and London. The business model is pay-per-trip via in-app purchases, with B2B2C distribution planned. The founding team consists of three Argentines with software and travel backgrounds.