Opinion: Travel's AI Investment Faces Data Fragmentation Challenge

Gee Mann, founder of TravlrID, argues that the travel industry is investing billions in AI but is building on a broken data foundation, causing AI agents to underperform. Traveler data is fragmented across multiple systems without a unified, accurate profile, leading to irrelevant recommendations and policy violations. The article calls for addressing data governance and ownership, otherwise AI will exacerbate fragmentation.