New Long-Haul Routes Testing How Far Demand Stretches

Several airlines are launching new long-haul routes, including United and Air Canada adding seasonal flights to Sapporo, Japan; British Airways and Finnair launching one-stop services to Melbourne via Kuala Lumpur and Bangkok; and Delta opening the first U.S. nonstop from Atlanta to Riyadh. These routes reflect airlines' bets on leisure and emerging market demand, with some travelers routing around Gulf hubs due to Middle East conflict.