Amadeus report: strong demand for travel protection, bundling boosts purchase rates

Amadeus released 'The New Rules of Travel Protection' report, surveying 3,000 travelers. 74% of global travelers purchase protection at least once a year, and 58% consider it essential for all trips. Bundling increases purchase rates from 43% to 58%. Travelers prefer coverage tailored to specific trips, such as medical, cancellation, luggage delay.