Travel by B Corp Launches Citizen Science Toolkit for Travel Companies

Travel by B Corp, in partnership with Nova School of Business and Economics, launched a citizen science toolkit to help travel companies design programs that involve travelers in scientific research. The toolkit provides best practices on identifying scientific partners, structuring optional participation, and building long-term projects. Examples include Intrepid Travel's partnership with the University of Birmingham for high-altitude oxygen data and Exodus Adventure Travels' collaboration with iNaturalist for wildlife logging.