Navigating the Future of OBTs in an AI-Driven Travel Industry

The article explores how AI is reshaping online booking tools (OBTs) for business travel. With employees receiving numerous Teams notifications daily, OBT providers are considering deep integration with everyday tools like Teams, such as Amadeus's Cytric Easy. FCM offers versions in Teams and Slack. AI applications in travel management include automating policy compliance, real-time insights, and risk management. Startup Otto uses AI to learn traveler preferences and allows pasting entire travel policies. However, enterprises remain cautious about AI adoption due to concerns like hallucinations, model drift, and transparency.