Klook's Wilfred Fan on using social to spread travel

Klook's CCO Wilfred Fan discussed social media's impact on tourism concentration and Klook's strategies at WiT Japan. With a network of 30,000 creators, Klook organized a trip from Osaka to Hiroshima, successfully dispersing tourists; Hiroshima travel pass bookings multiplied 12-fold. Fan also noted AI will change travel discovery, but infrastructure and content remain key.