Klook's CCO on using social media to disperse travel

Klook's CCO Wilfred Fan discussed using social media to disperse tourism at WiT Japan. With a network of 30,000 creators, Klook organized trips to less-visited destinations like Hiroshima, resulting in a 12-fold increase in bookings for a related product. He also addressed AI's impact on travel discovery, emphasizing that infrastructure and real-time content will become key assets.