Hospitality Technology·· 2026-08-08
AI Can Find Hotels, But It Can't Earn Travelers' Trust
AI Can Find Hotels. But It Can't Earn Travelers' Trust. | Hospitality Technology
AI Overview
The article argues that hotels lose direct bookings to OTAs because their websites fail to provide specific information to manage traveler expectations. By improving room, location, and offers pages, hotels can increase direct bookings and reduce OTA commissions.
Source:Hospitality Technology · hospitalitytech.com