Hospitality Technology·· 29 days ago
Predatory OTAs Infiltrating Direct Booking Funnels
Predatory OTAs Are Infiltrating Your Direct Funnel—And Your PMS Reports Prove It
AI Overview
According to Operto research, up to 8% of direct hotel bookings are intercepted by third-party sites that bid on hotel brand keywords and mimic official listings, causing hotels to pay extra commissions. The article notes that standard channel reports fail to identify such interception and recommends hotels use AI to monitor branded search and protect direct demand.
Source:Hospitality Technology · hospitalitytech.com