Amadeus发布由Takedown Research执行的2026全球旅行社报告，调查了Amadeus、Sabre和Travelport平台上750多名旅行销售商的行为。结果显示：43%的全球旅行代理比2024年更频繁使用GDS，日均连接近8小时、平均六个会话；94%认为价格一致性至关重要，63%会主动将预订转向价格不一致的酒店；超过75%的销售商在日常运营中使用AI工具，EMEA以对话式AI领先（62%），APAC以行程构建、CRM、欺诈检测等专项用例领先；90%依赖标准酒店描述元数据评估酒店，88%表示缺少可持续性认证会负面影响预订决策；66%表示GDS定向广告影响购买行为，25%将直…
Hospitality Technology汇总了近期酒店分销领域多项动态。Amadeus研究显示，63%的旅行卖家因房价差异转移订单，94%重视严格房价一致性，超75%将AI融入预订流程。Koddi将Sabre赞助广告整合至统一广告技术平台；SiteMinder推出动态商务引擎审计分销健康；Amadeus与HyperGuest合作扩展15,000家酒店；Navan与Engine及希尔顿分别建立直连API，绕过传统GDS；HBX Group将25万+房源接入Sabre Mosaic；Onyx报告显示佣金处理加快但区域分化。
Amadeus发布两年一度的全球旅行社研究报告，调查了超过750家旅行社。报告显示，43%的旅行社比2024年更频繁使用GDS，平均每天使用超过6次，连接近8小时。94%的旅行社认为价格一致性高度重要，63%会因价格不一致而转向其他酒店。90%依赖酒店描述字段，88%表示可持续性影响客户选择。超过四分之三的旅行社将AI用于销售工具，APAC在高级AI用例上领先。
凯悦宣布，位于北卡罗来纳州卡里的45间套房精品酒店Hive House将转为旗下高端品牌Unscripted by Hyatt。该酒店由总部位于卡里的CMC Hotels开发，定位为传统长住体验的差异化产品，配备超大客房、独立起居空间和全套厨房。这是凯悦在卡里的首个品牌酒店，也是Unscripted组合的最新成员。Unscripted于2025年5月推出，旨在让独立酒店在保留自身特色的同时接入凯悦全球规模，包括拥有超过6600万会员的World of Hyatt忠诚度计划。
Skift与Aven Hospitality联合举办网络研讨会，探讨AI如何改变旅行者的酒店发现与预订方式。研讨会将发布覆盖美国、英国和澳大利亚4000名近期酒店住客的消费者研究，分析旅行者如何在整个酒店旅程中使用和信任AI、当酒店信息不准确时会发生什么，以及这些体验如何影响预订决策。Aven Hospitality首席营收官Noreen Henry与朗廷酒店集团战略、技术与创新高级副总裁Sean Seah将参与讨论。会议还将探讨酒店如何确保信息准确、完整、最新且一致，以便被AI系统理解和检索，并提升直接预订竞争力。
Trip.Biz, Trip.com Group's business-travel arm, unveiled its Agent ONE AI suite at the Transform 2026 summit in Singapore, comprising planning, booking, approval and insight agents, claiming it cuts average booking time from about 45 minutes to 2 minutes and approval waits from over an hour to under 3 seconds. Meanwhile, a Phocuswright report shows India's travel market grew just 1% to $41.7 billion in 2025, with a 13% rebound to $47.2 billion expected in 2026. Cloudbeds and Klook launched a two-way distribution integration, and WTTC, JATA and Tourism EXPO Japan signed an MOU.
Accor announced on September 24, 2026 that its ALL Concierge conversational AI companion has moved beyond pilot to full-scale rollout, making it the first hospitality group to deploy an end-to-end conversational AI companion at scale. It covers the journey from travel inspiration and hotel comparison to booking management and post-stay support, available 24/7 on ALL.com, the ALL Accor app, WhatsApp and iMessage, in 11 languages, with responses in under a few seconds and seamless handover to human agents. The pilot began in July 2025 and logged more than 1 million guest conversations. Accor also launched The Butler, an AI companion for hotel teams.
Booking Holdings CEO Glenn Fogel said at Skift Global Forum that the company is running five simultaneous AI bets in a venture-capital style, including consumer agents for Priceline, Agoda and Booking.com plus two native AI startups. He said the technology itself is becoming easy to build, so the real advantage lies in what AI alone cannot provide. Fogel said AI referral traffic currently drives fewer than 1% of room nights at Booking.com, though he expects commerce through AI agents to grow. He also said Airbnb's move into hotels was inevitable and could push home-rental hosts who rely on a single platform to seek additional demand sources.
Uber CEO Dara Khosrowshahi said at Skift Global Forum that Uber is in active discussions with basically every agentic company, but on the right terms, using its 10.5 million drivers and couriers across more than 70 countries as leverage. He said no agentic company is going to replicate that content. Khosrowshahi also said 80% of Uber's hotel bookings come from UberOne members, reducing dependence on discovery channels like Google. He noted that Uber's early approach of making AI follow human-agent scripts was limiting, and giving AI a goal and a budget produced better outcomes at lower cost.
Hotel commerce platform SiteMinder launched its AI-driven Dynamic Commerce Engine, designed to identify and execute optimizations across both pricing and foundational channel distribution health. The tool uses machine learning models to detect underlying distribution errors such as unmapped room types, broken channel connections and inventory sync failures that lead to abandoned bookings and revenue leakage. Its models train on roughly 4 billion availability, rates and inventory (ARI) signals processed annually across SiteMinder's global footprint of 56,000 properties and 2.6 million rooms. The system surfaces scored optimization recommendations that require explicit user approval before ex…
Perk has formed a strategic partnership with lodging distribution and payments platform Katanox, giving Perk access to Katanox's platform to streamline how hotel bookings are made, paid for, reconciled and settled. The two companies will also collaborate to broaden Perk's hotel partner network through Katanox. Katanox uses account-to-account payment infrastructure that reduces the need for card-based payments for hotel bookings, and its platform connects hotels and travel agents to bring together payments, reconciliation, settlement and distribution. Katanox began pursuing TMC partnerships in 2022, positioning itself as a challenger to global distribution systems, with TMC partners includin…
Digital travel platform Agoda has partnered with luxury hospitality management company Capella Hotel Group, bringing all luxury and lifestyle properties under Capella Hotels and Resorts and Patina Hotels & Resorts onto the Agoda platform. Agoda says this opens Capella's award-winning portfolio to its global customer base. The article cites a Visa projection that Asia will account for nearly half of the world's new high-net-worth individuals by 2028; Agoda's 2026 Travel Outlook Report shows 31% of surveyed travellers prioritise culinary experiences and 25% cite cultural exploration as a key motivator. McKinsey projects Asia-Pacific luxury travel demand to grow about 8% annually.
Amadeus announced new hotel distribution capabilities powered by cloud-native connectivity provider HyperGuest, expanding its Amadeus Leisure Connect Plus and Amadeus Value Hotels platforms. The integration uses HyperGuest as an underlying connectivity engine to interface with over 150 channel managers via real-time APIs, eliminating manual workflows for private hotel contracts, and adds 15,000 directly sourced independent hotel properties into the Amadeus Value Hotels net-rate merchant program. It also enables travel sellers to package and retail room add-ons such as breakfast, spa services, parking, and late check-out through private rate channels, and normalizes rate plans, property attr…
Hospitality management platform Cloudbeds announced the launch of Cloudbeds RMS, an embedded revenue management engine built natively into its core hospitality management platform on a unified 'Signals' data architecture. The system draws real-time data from reservations, booking pace, length of stay, channel behavior, competitor rates, and market demand to generate automated pricing recommendations, with 'Autopilot' executing rate adjustments within user-defined pricing limits and strategy guardrails while retaining manual override. Rate updates execute instantly across the Cloudbeds PMS and Channel Manager without external API syncs or third-party middleware. Occupancy forecasts can also…
Hospitality Technology reports that travel infrastructure provider Entravel Group recently raised $7.5 million to expand its white-label API framework into traditional hotel distribution. Founder and CEO Mathias Lundoe Nielsen said AI agents booking via MCP cannot interpret vague room descriptions or inconsistent inventory the way humans do, which can lead to misbookings or thousands of continuous search queries hammering a CRS. He stressed that AI maps inventory while deterministic rules govern rate permissions, keeping the two separate to prevent B2B wholesale rates leaking into public channels. Stablecoins can enable round-the-clock cross-border B2B settlement, though conversion and cust…
Ant International, Visa and Mastercard announced a collaboration to establish a universal 'Know-Your-Agent' (KYA) interoperability framework, paired with the global rollout of Ant International's open-sourced Agentic Mobile Protocol (AMP). Acquirers including Adyen, Checkout.com, Fiserv and Worldline are building the payment plumbing for agentic commerce. HT research shows 33% of hotel guests already use generative AI tools to explore and select hotels, and 17.1% cite generative AI platforms as their primary discovery channel. The article warns that if a hotel's PMS and payment gateway cannot process KYA security tokens, the property becomes invisible to AI agents, which may default to OTAs.
Amadeus announced two new hotel distribution capabilities, available through Amadeus Leisure Connect Plus and Amadeus Value Hotels, powered by a strategic connectivity with HyperGuest. Leisure Connect Plus helps travel sellers digitally manage and distribute their own private hotel agreements within the Amadeus Travel Platform, with a single connection accessing 150+ channel managers via real-time APIs to automate rate and availability updates. The HyperGuest connectivity adds 15,000 directly sourced independent properties to Amadeus Value Hotels and provides richer, more granular content including rate plan information, property attributes and optional services.
Marriott International expanded its partnership with cloud-based travel technology provider Spotnana through a new direct integration designed to transform how corporate travelers shop for, book and manage hotel stays. Spotnana will connect directly with Marriott's central reservation system, offering real-time rates and inventory, up-to-date room and amenity details, and the ability for travelers to modify or cancel bookings within the Spotnana platform. Corporate negotiated rates are also bookable. Marriott says Spotnana is the first corporate booking technology company to deliver verified loyalty linking with Marriott Bonvoy.
According to Operto research, up to 8% of direct hotel bookings are intercepted by third-party sites that bid on hotel brand keywords and mimic official listings, causing hotels to pay extra commissions. The article notes that standard channel reports fail to identify such interception and recommends hotels use AI to monitor branded search and protect direct demand.
Choice Hotels and Hilton adopt different strategies in Google AI search: Choice enables native checkout within Google, while Hilton uses AI search as a discovery tool, redirecting users to its website for booking. This reflects different choices on transaction ownership and customer relationship control.
BTIG analyst Jake Fuller estimates Booking Holdings' B2B business booked ~196 million room nights over the past 12 months, about 15% more than Expedia's ~170 million. Since Booking doesn't disclose B2B financials, the industry assumed Expedia led. However, the estimate is sensitive to assumptions; minor changes could put Booking below Expedia. Expedia's B2B is growing faster (high-teens vs. high-single digits) and offers more robust white-label products. Booking plans to consolidate its three B2B units in early 2027, potentially leading to clearer disclosure.
HBX Group, parent of Hotelbeds, the world's largest independent hotel bed bank, expects flat-to-lower revenue and declining adjusted EBITDA despite adding over EUR 1 billion in travel volume this year. The core issue is take-rate compression: the spread per booking dropped from a 9% prospectus assumption to 7.3% in Q3 FY2026, the lowest since listing. Drivers include a shift to lower-margin third-party supply and OTA channels, partner margin pressure, the Middle East conflict (a roughly 3-point growth drag), and rising fintech penetration. Structurally, with Expedia, Booking, WebBeds, TBO, and RateHawk all offering inventory via APIs, access to hotel rooms is no longer the moat it once was.…
As travelers increasingly use artificial intelligence for trip planning, hotels must consider impacts on visibility and distribution strategy, writes Operto CEO Tim Major. Travelers describe trips in terms of mood, purpose, and experience, and AI turns that into a shortlist almost instantly. In the traditional search model, signals like rankings, impressions, and click-through rates were visible; in the age of AI, that visibility disappears. Hotels are being judged in a system they can't observe. Vague positioning gets filtered out; a hotel clearly designed for a specific guest type becomes easier to match. AI introduces a new kind of intermediary that shapes demand. If a hotel is mischarac…
Entravel Group has raised $7.5 million in funding co-led by Ethereal Ventures and Finality Capital. The travel infrastructure provider has launched over 40 white-label travel booking portals for crypto exchanges, fintechs, and enterprise platforms, including Kraken, MetaMask, and Swiss corporate benefits network Digt AG. The funds will expand supplier credit lines, increase booking volume processing, and support commercial expansion into traditional corporate travel and non-crypto enterprise channels. Its infrastructure stack includes MocatravelX for direct contracting, Ratestellar for AI-powered mapping and normalization (aggregating 2.2M+ hotel properties), Entravel for white-label bookin…
The article explores AI agents as new decision-makers entering the hotel booking journey. Voyagier founder Daniel Gardner argues that hotels need to optimize structured data rather than just human-facing marketing, and the GDS may become more valuable for providing standardized data. He advises hotel tech teams to use AI to describe their hotel to identify data gaps.
Fintech and loyalty platform Bilt announced the expansion of Bilt OS for Hospitality to travel advisors at the Virtuoso Travel Week Tech Summit. The platform integrates a booking engine, itinerary builder, AI concierge, and Sion commission tracking, and offers a client self-booking portal. Bilt co-developed with an advisory board of luxury agency executives, aiming to consolidate fragmented agency software tools into a unified operating system for high-producing luxury agents.
Hilton has restructured its global B2B sales operation to reflect post-Covid changes in how corporations shop for and book hotels. The sales organization is now divided into three 'prongs': digital self-serve, digital buyers needing human support, and large accounts requiring direct-seller advisors. Hilton for Business has surpassed 400,000 enrolled companies but lacks budgeting, spend-tracking, payment, and travel-coordinator tools, with upgrades planned for late 2025/early 2026. Hilton's direct connection with Navan aims to reduce rate suppression and leakage, with competitors testing similar models.
A D-Edge report shows APAC hotel distribution shifting from post-pandemic growth to a more competitive market. OTAs still account for 83% of bookings, but Agoda overtakes Booking.com as the leading platform, with share rising from 16.4% in 2022 to 20.9% in 2025, and growing 13.6% in Q1 2026. Wholesaler share nearly tripled from 1.8% to 5.1%, while direct channel share slipped to 11.2%. Cancellation rates improved to 13.4%, but gaps remain. AI's impact is currently in search, not bookings.
Amadeus announced two major innovations in hospitality: a full-stack AI commerce solution to help hotels capture demand in AI-powered channels, and Amadeus Max, an AI assistant layer for cross-product workflows. Amadeus is also working with Google on the Universal Commerce Protocol (UCP) and introducing Performance Manager for AI search, with early pilots showing 44.7% of AI-driven visitors reaching the booking engine.
Shiji's 2026 Hotel Distribution Technology Chart shows hotel distribution evolving to a 'bookable everywhere' paradigm, adding categories like AI discovery and visibility, AI-powered booking enablement, multi-location marketing, maps, and social messaging. A report found only about 16% of global hotel supply is visible in AI-generated search responses.
DirectBooker, an aggregator connecting hotels to AI assistants, has announced supply agreements with five hotel chains including BWH Hotels and Radisson Hotel Group, and launched an app in ChatGPT and a connector in Claude. Founded by former Tripadvisor and Google Travel executives, the company uses model context protocol (MCP) to deliver real-time availability and rates to AI platforms. DirectBooker aims to help hotels capture direct bookings in AI-driven search, reducing reliance on OTAs.
SiteMinder is connecting its hotel distribution platform to AI booking channels using Model Context Protocol (MCP). It is extending Demand Plus to AI environments like ChatGPT and Claude, and expanding Channels Plus to support AI intermediary platforms. This aims to keep hotels bookable in AI-driven discovery and booking.
Travelgate has acquired AO U.K., adding content orchestration to its platform. Terms were undisclosed, but the deal adds over 20 years of product information expertise. AO U.K.'s AO Campaign combines product information management, digital asset management, and master data management.
HBX Group has completed the full acquisition of Paris-based dynamic packaging technology company PerfectStay for an undisclosed amount. HBX initially acquired 25% of PerfectStay in mid-2024, and the transaction is based on a long-term, performance-based deal related to EBITDA until 2030. HBX said the acquisition reflects a shared belief in the long-term potential of holiday packaging as a strategic growth opportunity in B2B2C travel. PerfectStay will continue to operate from its Paris headquarters, supported by HBX Group's technology, product, and sourcing teams.
Solutions for Business Travel (S4BT) has acquired Travel Centric Technology, the parent company of London-based HotelHub, for an undisclosed amount. The acquisition enhances S4BT's technological capabilities, expands its engagement across major travel markets, and broadens its global footprint, particularly into the UK. HotelHub will enable S4BT to deliver a fully integrated corporate hotel offering to TMCs. HotelHub becomes the eighth corporate travel brand in S4BT's portfolio.
Radisson Hotel Group and Amadeus have built an API connectivity between Radisson's EMMA Central Reservation System and the Amadeus Travel Platform, moving beyond traditional GDS protocols. The connection updates in real time and uses AI-driven data mapping to streamline search and booking, providing travel sellers with more accurate and timely hotel inventory and rates.
Amadeus signed an agreement with Scandic Hotels, the largest hotel chain in Scandinavia, to deploy the Amadeus Agency360 Enterprise Solution, marking the first enterprise adoption of Agency360 in Scandinavia. The travel intelligence software tracks travel agency bookings from the industry's three major GDSs and will help Scandic analyze agency data across its 280 properties in the Nordics as well as Poland and Germany. The enterprise edition provides 12 months of forward-looking data and 24 months of historical insight, with bookings analyzable by owner, property category, and region.
SAP Concur announced that Concur TripLink customers can now connect their SAP Concur account with HRS' corporate booking portal and mobile apps at an enterprise level via company-level linkage on the HRS App Center. Bookings made on HRS mobile apps or the HRS Corporate Booking Portal sync directly to Concur Travel, the Concur mobile app, and TripIt Pro without emailing, providing immediate visibility into traveler spend and policy monitoring. TripLink users benefit from HRS exclusive rates. More than 8.5 million travelers have access to Concur TripLink, and the global TripLink network includes 28 partners.