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Skift Feed·· 7 days ago

Uber on Owning More of the Travel Journey and Negotiating With Agents

Uber: Owning More of the Travel Journey

AI Overview

Uber CEO Dara Khosrowshahi said at Skift Global Forum that Uber is in active discussions with basically every agentic company, but on the right terms, using its 10.5 million drivers and couriers across more than 70 countries as leverage. He said no agentic company is going to replicate that content. Khosrowshahi also said 80% of Uber's hotel bookings come from UberOne members, reducing dependence on discovery channels like Google. He noted that Uber's early approach of making AI follow human-agent scripts was limiting, and giving AI a goal and a budget produced better outcomes at lower cost.

Source:Skift Feed · skift.com