凯悦宣布，位于北卡罗来纳州卡里的45间套房精品酒店Hive House将转为旗下高端品牌Unscripted by Hyatt。该酒店由总部位于卡里的CMC Hotels开发，定位为传统长住体验的差异化产品，配备超大客房、独立起居空间和全套厨房。这是凯悦在卡里的首个品牌酒店，也是Unscripted组合的最新成员。Unscripted于2025年5月推出，旨在让独立酒店在保留自身特色的同时接入凯悦全球规模，包括拥有超过6600万会员的World of Hyatt忠诚度计划。
My Place Hotels of America relaunched its Trend by My Place brand at its 2026 convention in Miami, introducing a three-tier platform that gives independent hotel owners and conversion candidates a path into a national franchise system without heavy capital requirements. The tiers include Trend Hotels for modern select-service properties, Trend Hotels & Suites for transient and extended stay properties, and Trend Inns & Suites for well-located upper economy and midscale properties. Franchisees gain access to My Place's central reservations, systems and technology, and national sales platform. The brand originally launched in June 2020 but was sidelined during the pandemic.
The Laguna Cliffs Marriott Resort & Spa in Dana Point, California, will undergo a multimillion-dollar renovation and convert to the luxury JW Marriott brand as The Ocean Cliffs at Dana Point, a JW Marriott Resort. The 371-key property will continue to be managed by Plano, Texas-based Aimbridge Hospitality. Upon debut, it will offer redesigned guest rooms, an expanded multiacre event lawn, a revamped arrival area, a signature chef-driven restaurant, and enhanced meetings and events facilities including a new 6,000-square-foot ballroom. Global design firms HKS and ROAM are overseeing the project. The conversion comes as Marriott International expands the JW Marriott brand amid a strong-perfor…
IHG Hotels & Resorts has signed an agreement with long-standing partner Pacific Beachcomber to transform the InterContinental Bora Bora Resort & Thalasso Spa into Regent Bora Bora, marking Regent Hotels & Resorts' debut in French Polynesia. The resort closed on 1 June 2026 for extensive renovations and will reopen as Regent Bora Bora in late 2027 with 84 villas in an exclusively overwater setting on a private motu overlooking Mount Otemanu. The property will retain the world's first seawater air-conditioning system, which has cut the electricity otherwise required for air conditioning and refrigeration by around 90%.
Hilton announced the signing of 10 Spark by Hilton hotels across England and Wales, adding 672 rooms, under a strategic agreement with UK owner-operator AG Hotels Group. The properties span Cardiff, Coventry, Derby, Doncaster, Hull, Peterborough, Runcorn, Sunderland, Wakefield and Washington, with openings expected between late 2026 and 2028. Most sit near employment centres, transport hubs and logistics corridors. Hilton also signed with SMAR Hotels Ltd for Scotland's first Spark by Hilton in Dunfermline. Globally, Spark now has over 275 open hotels and more than 200 in the pipeline.
Taylor Hospitality has acquired the historic 82-key Blennerhassett hotel in Parkersburg, West Virginia, and will convert it under Wyndham Hotels & Resorts' Trademark Collection. The property, which first opened in 1889, will be repositioned as The Blennerhassett, a Giovanni Hotel and Spa, and will join Wyndham's global reservation and loyalty system in Q4 2026. This marks the first time in its 137-year history that the hotel will have access to such distribution, potentially boosting visibility among Wyndham Rewards' 126 million members.