Amadeus发布由Takedown Research执行的2026全球旅行社报告，调查了Amadeus、Sabre和Travelport平台上750多名旅行销售商的行为。结果显示：43%的全球旅行代理比2024年更频繁使用GDS，日均连接近8小时、平均六个会话；94%认为价格一致性至关重要，63%会主动将预订转向价格不一致的酒店；超过75%的销售商在日常运营中使用AI工具，EMEA以对话式AI领先（62%），APAC以行程构建、CRM、欺诈检测等专项用例领先；90%依赖标准酒店描述元数据评估酒店，88%表示缺少可持续性认证会负面影响预订决策；66%表示GDS定向广告影响购买行为，25%将直…
Amadeus发布两年一度的全球旅行社研究报告，调查了超过750家旅行社。报告显示，43%的旅行社比2024年更频繁使用GDS，平均每天使用超过6次，连接近8小时。94%的旅行社认为价格一致性高度重要，63%会因价格不一致而转向其他酒店。90%依赖酒店描述字段，88%表示可持续性影响客户选择。超过四分之三的旅行社将AI用于销售工具，APAC在高级AI用例上领先。
On September 29, the Beijing Cultural Market Comprehensive Law Enforcement Corps released its fourth batch of typical tourism market cases this year, totaling five cases involving travel agencies deceiving tourists through social media hype of 'premium small groups,' fabricating 'pure play no shopping' claims, online-offline 'dual itineraries,' unauthorized additional charges, and inappropriate promotional content by online travel operators. Two agencies were fined 5,000 yuan each and had illegal gains confiscated for serious discrepancies between promised and actual group sizes.
In June 2026, a travel agency in Xinchang County organised a 10-day tour of Guizhou, Chongqing and the Three Gorges and rented vehicles from an individual, Zhang Moujun, who lacked road transport operating qualifications. The Xinchang County Culture, Radio, Television and Tourism Bureau found this violated Article 34 of the PRC Tourism Law and, under Article 97(2), ordered correction, confiscated illegal gains and imposed a fine of CNY 19,000 on the agency, CNY 7,500 on directly responsible manager Huang Mougui and CNY 7,500 on other directly responsible person Huang Moufei. The case was closed in July 2026.
*ST Xilv (000610.SZ) signed a pre-restructuring investment agreement with the "Sanyuan Haoshiguang" consortium. Industrial investor Sanyuan Jiuhe will acquire about 146 million shares at 3.55 yuan per share for roughly 517 million yuan, while eight co-investors will acquire about 150 million shares at 3.90 yuan per share for roughly 584 million yuan, bringing total new capital to about 1.1 billion yuan. If the restructuring succeeds, Sanyuan Jiuhe becomes controlling shareholder and Shaanxi's richest man Yan Jianya becomes actual controller, ending Qujiang New District's control. The process began with a 1.773 million yuan overdue debt; a creditor filed for pre-restructuring on August 28, 2…
JTB announced that, together with JCB and Japan Airlines (JAL), it has commercialized the winning student team's proposal from the 2025 Hawaii Idea Contest as a new "Look JTB MySTYLE Gakutabi" product, "Gakutabi Hawaii," released on September 25, 2026. The contest, provided by JCB, JAL and JTB and supported by the Hawaii Tourism Authority Japan office, aims to raise young people's interest in overseas travel. The product is a 4-night/6-day trip departing March 8 and March 9, 2027, featuring a Diamond Head hike and cleanup activity and a "Graduation Party in Hawaii" for students on graduation trips, with idol group CANDY TUNE appearing as a special guest. The product also includes a mechanis…
China Tourism News reports that travel agencies have entered a final sprint before the Mid-Autumn and National Day holidays. Companies including Spring Tour, CTS Travel, Tuniu and Zhongxin Travel are focusing on pre-trip preparation, short-haul bookings, safety and contingency plans. A CTS Travel consultant handles over 20 tourists daily, managing rescheduling and tight inventory. Spring Group President Wang Wei describes a phased workflow, while Tuniu schedules livestreams and order reviews at 20-30, 7-15 and 3-5 days before the holiday. Agencies have set up holiday working groups and emergency plans.
On 21 September, Sichuan province held a video conference in Chengdu combining a scheduling meeting on rectifying tour-guide misconduct and forced consumption, a progress meeting for the "Thunder Action" 100-day campaign, and a meeting on culture and tourism safety production and the holiday market. The province announced the launch of the 100-day Thunder Action for its tourism market. Culture and tourism departments will work with public security, transport and market regulation authorities to build cross-regional, multi-department joint enforcement mechanisms, focusing on four prominent problems: illegal agencies, illegal guides, illegal shopping outlets and illegal vehicles, with top-lev…
An Inner Mongolia culture and tourism promotion event was recently held at Beijing Jingyuan Art Center, centered on sharing tourism resources, co-building industry and converting collaboration results. It showcased 30 years of Beijing-Inner Mongolia tourism collaboration and invited more than 40 Beijing travel agencies and tourism companies plus multiple media representatives. Inner Mongolia's leagues and cities presented their distinctive resources: Baotou promoted industrial tourism, landscape ecology and grassland wellness routes; Hulunbuir presented cross-border tourism and immersive grassland experiences; Hinggan League focused on ecological leisure and red-heritage study tours; Tongli…
In 2026, the Singapore Tourism Board partnered with Henan Zhongyouxin Travel on a cross-border tourism promotion built around Song-dynasty Chinese aesthetics. An NPC team from Henan's Qingming Shanghe Garden travelled to Singapore to stage immersive street performances linking landmarks such as Mandai Wildlife Reserve, Kampong Glam, Chinatown, Sentosa and Gardens by the Bay, showcasing the city-state's ecological, cultural and urban appeal. Du Linghui, STB's North China director, said Chinese travellers increasingly favour culturally rich, novel deep experiences, prompting continued investment in youth-oriented storytelling.
Yunnan has issued 20 measures for strict management of tour groups, targeting four types of market participants — travel agencies, guides, charter vehicles and shopping outlets — and addressing below-cost tours, forced or induced consumption, tour reselling and group-splitting, and hidden shopping. The measures build a full-chain regulatory system. Agencies are banned from arranging shopping for group tourists, including product sales at scenic areas, streets, accommodation and dining venues, and from selling tours, gambling on tours, second-time reselling and group-splitting. Contracts must use the 2026 electronic model group-tour contract uploaded to the regulatory platform, with a "one g…
The 2026 annual conference of the UK's Association of Touring and Adventure Suppliers (ATAS) was held in Northampton, England, on 21-22 September 2026, with China appearing as the event's lead partner country. China's London Tourist Office used the Mid-Autumn Festival occasion to stage a "Shared Moon at the Same Time" culture-and-tourism programme, presenting Chinese culture and new opportunities in China's tourism development to nearly 500 UK travel-industry representatives. The office joined airlines and travel agencies in exhibition booths, explaining new China travel scenarios alongside the visa-free policy, and many UK tour operators said they would add China itineraries to next year's…
China's Ministry of Culture and Tourism released the sixth batch of typical cases of forced consumption in the tourism market for 2026, involving travel agencies arranging optional paid items without tourist consent, packaging shopping venues as attractions, and tour guides instructing tourists to shop. In one case, guide Huang Mou-long was ordered by the Dali Culture and Tourism Bureau to forfeit illegal gains and fined 5,000 yuan, while Yunnan Tianzhiai International Travel Service was handled in a separate case. In another, guide Fu Mou was fined 3,000 yuan and ordered to forfeit gains by the Yanyuan County Culture, Radio, Television and Tourism Bureau, and Sichuan China Youth Travel Ser…
On Sept 18, Manzhouli's culture, sports, tourism, radio and television bureau announced that Weixing International Travel Service Co., Ltd. was approved, becoming the first foreign-invested travel agency in the Manzhouli area of the Inner Mongolia Free Trade Zone. The company has registered capital of RMB 2 million, completed business registration on Sept 9, with Russian investor Tsvetkova? (transliterated) as legal representative, and obtained its travel agency business license on Sept 15. Foreign-invested travel agency access is a cultural tourism innovation pilot in the Manzhouli area, with multiple local departments coordinating to streamline approval.
Since March 2026, local culture and tourism authorities have continued a campaign against tour-guide misconduct and forced consumption. The Ministry of Culture and Tourism released its sixth batch of typical cases, covering travel agencies arranging shopping or paid extras without agreement, organising unreasonably low-priced tours, guides instructing or coercing shopping, and threatening tourists. Penalties include confiscation of illegal gains, fines, suspension of business, revocation of travel agency licences and temporary suspension of guide certificates, with fines ranging from 3,000 to 100,000 yuan.
The Beijing Municipal Cultural Heritage Bureau responded to a petition on the guide-service clauses of the draft Beijing Museum Regulation, confirming that all 52 related opinions received during the public consultation from June 16 to July 19, 2026 were adopted. Restrictive wording in Articles 34 and 46, including the requirement that group or commercial tours may not be conducted without museum consent, was deleted to remove market-access barriers and ensure fair participation by market entities in museum interpretation services. The revised draft has been submitted to the Beijing Municipal People's Congress Standing Committee for review.
On September 11, the 2026 China International Fair for Trade in Services opened at Shougang Park in Beijing. UTour Group appeared with a 150-square-meter booth presenting over 2,000 travel products, including nearly 1,700 outbound and over 500 domestic products. UTour launched multiple value-for-money outbound deals covering Southeast Asia, Europe and Australia, along with a sign-up lucky draw.
On 8 September, the Rayong provincial government, the Rayong provincial administrative organisation and the Rayong Hotel Association, together with the Tourism Authority of Thailand's Chengdu and Rayong offices, held a Rayong tourism promotion event in Chengdu. Rayong Deputy Governor Saralivan Tattavee said the province hopes to build long-term, stable cooperation with China's travel trade and jointly develop products and itineraries suited to Chinese visitors. Rayong offers island holidays, seafood, fruit picking, community cultural experiences and water sports, with Koh Samet, diving, SUP and marathons proving popular. TAT said it is advancing a "two-way tourism" strategy and expanding th…
On 8 September, Destination Canada, together with the tourism boards of British Columbia, Ontario, the Northwest Territories and Quebec, held an autumn product sharing event in Chengdu under the theme "Autumn Wonderland, Canada of Course", attended by more than 100 travel agency representatives from Sichuan and Chongqing, industry media and travel influencers. The event presented autumn resources from Canada's east to west coast and promoted brands such as "Endless Coast", "Wilderness" and "World Capital of the Aurora", plus classic itineraries linking Toronto, Niagara Falls and Ottawa. More than 350,000 Chinese visitors travelled to Canada in 2025, and Sichuan Airlines operates the Chengdu…
JTB is partnering with Shikoku Aquarium Development to hold a 'Traveling Aquarium Cruise' on 14 November 2026, sailing from Takamatsu Port around the Seto Ohashi Bridge. Two departures are offered, a day cruise and a sunset cruise, featuring onboard marine-life exhibits, live music, a fish quiz rally and onboard sales. Adult fares are 4,000 yen for the day cruise and 5,000 yen for the sunset cruise, with child fares of 2,000 yen and 3,000 yen. The event is the second in the 'XX Aquarium' series and sits under JTB's Setouchi Island Concierge Service (SICS).
On September 3, Sichuan Provincial Department of Culture and Tourism summoned 52 travel agencies with the highest number of complaints. They must submit self-inspection reports and rectification plans within one week, and complete all rectifications by the end of September. Complaints focus on refund disputes, unauthorized itinerary changes, false advertising, poor tour guide service, and shopping disputes. Chengdu issued ten rigid measures, including banning disguised shopping arrangements and ordering suspension or license revocation for agencies with three administrative penalties within a year.
Summer inbound/outbound tourism grew, but traditional agencies face misconceptions: equating recovery with profit, old methods failing to retain customers, and underestimating online disruption. Recommendations include transforming into content providers, integrating upstream resources, and diversifying business to hedge risks.
The Lijiang Culture and Tourism Bureau reported that in response to the issue of 'tourists threatened for not participating in designated paid items', it has revoked the travel agency license of Lijiang Wanshan Travel Agency and the tour guide permit of Wang MouDong. Investigation found the guide engaged in deception and coercion of tourists, and the Yulong County Public Security Bureau has detained him administratively.
On August 14, the Yunnan Provincial Department of Culture and Tourism held a video meeting to summon and notify the top 50 travel agencies with the most complaints. Complaints focused on false advertising, unauthorized additional paid items, itinerary changes, deposit disputes, induced consumption, and service quality issues. The meeting required rectification and emphasized safety during flood season. Next steps include targeted supervision and enforcement.
DataArt announced the completion of a six-month GDS modernization project for an enterprise travel agency, modernizing its distribution infrastructure with Travelport while maintaining uninterrupted booking and servicing operations and creating a scalable foundation for future NDC adoption. Because the migration involved live booking, ticketing and servicing systems, the customer had to meet a fixed implementation deadline without disrupting day-to-day operations for agents or travelers. DataArt used phased production deployments and a structured delivery approach to minimize operational risk. Following the initial migration, DataArt worked with Travelport to optimize the platform, improvin…
The Xinjiang Department of Culture and Tourism held a video conference to deploy tourism service quality improvement and travel agency credit evaluation. It reported on the first-half special rectification, requiring strict penalties for unreasonable low-price tours and forced shopping, improving market access and exit mechanisms, and emphasizing travel agencies' compliance with reporting, contracts, and vehicle standards.
GetYourGuide will begin passing its digital services tax (DST) costs to tour operators via a commission surcharge starting October 1, 2026, in five markets: France, Italy, Spain, Turkey, and the UK. The platform had absorbed these taxes since January 2025 and began listing them as a separate invoice line item in April 2026. Surcharges vary by market, with one UK operator quoted 1.8% on top of an existing 25% commission, while the underlying DST reaches 7% in Turkey. GetYourGuide opposes how DSTs are structured, arguing they tax revenue rather than profit and disproportionately hurt growth-stage European firms and small businesses, and is lobbying policymakers for alternatives.
Travelport and travel technology SaaS company Travelsoft have completed an integration bringing Travelport's Trip Services API platform into the Travelsoft Group via Orchestra. Travelport's airline content, including both traditional EDIFACT and modern NDC, is now available within Orchestra and Travel Compositor, and will progressively extend to other group platforms including airQuest, Atcore, Tigerbay and Traffics. The move makes Travelport content available to more than 400 travel agencies across Europe.
Expedia TAAP introduces a new back-office API and internal reference code feature to help travel agencies streamline back-office operations and reduce manual work. The API provides real-time push notifications, automatically updating booking and earnings data, and supports integration with existing systems. This move aims to evolve TAAP from a booking platform to an integration-first ecosystem.
Travelport's TripServices Flights API release AirReservation 26.11.14W supports adding Travel Agency Service Fees (TASF) to a PNR. TASFs are fees charged by travel agencies to customers for the professional services they provide, separate from the airline ticket price. This feature applies to GDS only.
Sabre announced an extension of its distribution representation agreement with TNS Global to cover Kenya, Tanzania, and Uganda. TNS Global will represent and distribute the Sabre brand, providing local travel agencies with access to Sabre Mosaic and a local helpdesk, enhancing their growth opportunities. This expands TNS Global's African presence from 11 to 14 markets.
Amadeus has made available Advanced Airline Profile within the Amadeus Travel Platform, a machine-learning-powered filtering solution that removes irrelevant requests from travel sellers before polling airline systems. As NDC search volumes grow, airline systems are increasingly overwhelmed, leading some carriers to scale back NDC ambitions or impose look-to-book limits on travel agencies. Early results show unproductive traffic reduced by up to more than 70%, depending on the airline profile, without compromising offer quality. Deployment is underway across all Amadeus NDC airlines and is expected to be fully finalized by Q1 2026.
China's Ministry of Culture and Tourism released its 2024 statistical bulletin on May 30, 2025. At end-2024, there were 347,000 culture and tourism units with 4.631 million employees. Domestic trips reached 5.62 billion, up 14.8% year on year, with domestic spending of 5.8 trillion yuan, up 17.1%. Inbound visits totaled 131.902 million, up 60.8%, including 26.94 million foreign visitors, up 95.5%; mainland residents made 122.792 million outbound trips, up 41%. There were 64,616 travel agencies with revenue of 565.77 billion yuan, and 7,716 star-rated hotels with revenue of 155.73 billion yuan, an average room rate of 371.7 yuan per night, and an average occupancy rate of 49.2%.
China's Ministry of Culture and Tourism (Market Management Department) published the Q3 2024 national travel agency statistical survey report. As of Sept. 30, 2024, there were 62,766 travel agencies nationwide in Q3, with a data review completion rate of 92.75%, and 27 regions above the national level. The report discloses domestic, inbound and outbound market data: domestic tourism organized 34.6922 million person-trips and 107.1058 million person-days; inbound tourism outreach 597,100 person-trips and 2.2694 million person-days; outbound tourism organized 3.7302 million person-trips and 18.5487 million person-days.
The Market Regulation Department of China's Ministry of Culture and Tourism published the Q2 2024 national travel agency statistical survey report on September 2, 2024. Five Word attachments accompany it, covering survey reporting status, domestic tourism organized and received, inbound tourism received through overseas liaison, outbound tourism organized, and regional rankings of travel agency organization and reception indicators. No specific figures appear in the body text.
The Finance Department of China's Ministry of Culture and Tourism released the 2023 Statistical Communiqué on Culture and Tourism Development on August 30, 2024. At end-2023 there were 56,275 travel agencies, with full-year revenue of RMB 444.27 billion and operating profit of RMB 3.74 billion. There were 8,253 star-rated hotels, with full-year revenue of RMB 160.9 billion, an average room rate of RMB 370.8 per room-night, and average occupancy of 50.7%. There were 15,721 A-level scenic areas, receiving 5.75 billion visits and generating RMB 406.87 billion in tourism revenue. Domestic trips reached 4.89 billion, up 93.3% year on year, with total domestic tourist spending of RMB 4.9 trillion…