China Appears as Lead Partner Country at 2026 UK ATAS Annual Conference

The 2026 annual conference of the UK's Association of Touring and Adventure Suppliers (ATAS) was held in Northampton, England, on 21-22 September 2026, with China appearing as the event's lead partner country. China's London Tourist Office used the Mid-Autumn Festival occasion to stage a "Shared Moon at the Same Time" culture-and-tourism programme, presenting Chinese culture and new opportunities in China's tourism development to nearly 500 UK travel-industry representatives. The office joined airlines and travel agencies in exhibition booths, explaining new China travel scenarios alongside the visa-free policy, and many UK tour operators said they would add China itineraries to next year's…