Amadeus Research: 63% of Travel Sellers Divert Bookings Over Rate Discrepancies

Amadeus published its biennial 2026 Global Travel Agent Report, conducted by Takedown Research, surveying over 750 travel sellers across Amadeus, Sabre and Travelport. Findings: 43% of global travel agents use GDS platforms more than in 2024, spending nearly 8 hours connected daily across an average of six sessions; 94% consider rate parity critical and 63% actively book away from properties with pricing inconsistencies; over 75% of travel sellers incorporate AI tools into daily operations, with conversational AI leading in EMEA (62%) and specialized use cases such as itinerary building, CRM and fraud detection leading in APAC; 90% rely on standard Hotel Description metadata to evaluate pro…