Amadeus survey: agents rely more on GDS and embrace AI
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On September 29, 2026, Amadeus released its biennial global travel agent survey. The survey showed that 43% of travel agents use their primary GDS more frequently than in 2024, with daily use exceeding 6 times and nearly 8 hours online, with Asia-Pacific leading at 47%. 94% of respondents considered rate consistency highly important, and 63% would switch to another hotel due to rate inconsistency. More than three-quarters of agents have already used AI for researching options, comparing content, and generating recommendations, with conversational AI having the highest usage rate in EMEA at 62%. On September 30, 2026, Hospitality Technology reported that the report is titled "2026 Global Travel Agent Report" and was conducted by Takedown Research among more than 750 travel sellers on Amadeus, Sabre, and Travelport.
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- Hospitality TechnologyAmadeus研究：63%旅行销售商因价格不一致转移预订
Amadeus发布由Takedown Research执行的2026全球旅行社报告，调查了Amadeus、Sabre和Travelport平台上750多名旅行销售商的行为。结果显示：43%的全球旅行代理比2024年更频繁使用GDS，日均连接近8小时、平均六个会话；94%认为价格一致性至关重要，63%会主动将预订转向价格不一致的酒店；超过75%的销售商在日常运营中使用AI工具，EMEA以对话式AI领先（62%），APAC以行程构建、CRM、欺诈检测等专项用例领先；90%依赖标准酒店描述元数据评估酒店，88%表示缺少可持续性认证会负面影响预订决策；66%表示GDS定向广告影响购买行为，25%将直…
- Amadeus NewsroomAmadeus报告：全球旅行社拥抱AI，同时要求价格一致性
Amadeus发布两年一度的全球旅行社研究报告，调查了超过750家旅行社。报告显示，43%的旅行社比2024年更频繁使用GDS，平均每天使用超过6次，连接近8小时。94%的旅行社认为价格一致性高度重要，63%会因价格不一致而转向其他酒店。90%依赖酒店描述字段，88%表示可持续性影响客户选择。超过四分之三的旅行社将AI用于销售工具，APAC在高级AI用例上领先。
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