Princess Cruises Partners with Mobi to Launch Cruise Booking App on ChatGPT
Princess Cruises has partnered with travel technology company Mobi to launch an app within ChatGPT, calling itself the world's first cruise line to bring its experience directly into a large language model. The app is built on Mobi's Model Context Protocol platform and allows users to search for cruises by destination, date and duration, compare itineraries and ships, check prices and availability, and browse onboard experiences and shore excursions. Princess said it plans to expand the functionality to more AI platforms in the future.