Hospitality Technology·· 29 days ago
Two Hotel Giants, Two Opposite Bets on Google's AI Search
Two Hotel Giants, Two Opposite Bets on Google’s AI Search | Hospitality Technology
AI Overview
Choice Hotels and Hilton adopt different strategies in Google AI search: Choice enables native checkout within Google, while Hilton uses AI search as a discovery tool, redirecting users to its website for booking. This reflects different choices on transaction ownership and customer relationship control.
Source:Hospitality Technology · hospitalitytech.com