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Sep 26Sat
  1. Skift Feed

    Accor CEO Weighs Ennismore IPO and Funding for U.S. Growth

    Accor CEO Sébastien Bazin said at Skift Global Forum in New York that Ennismore, its luxury-lifestyle joint venture, needs capital to grow in the U.S. and beyond, but the companies have not decided how to fund it. He called a listing a "very complex decision" with many drawbacks, and said another possibility is that Accor could put more money into it. Accor had given itself until the end of this month to announce a decision on its 62% stake in the joint venture, with analysts valuing Ennismore at $3.4 billion to $5.8 billion in a potential IPO.

Sep 24Thu
  1. Skift Feed

    Accor Bets on Asia With Market-Specific Expansion Strategies

    Accor is not pursuing a single Asia strategy but several market-specific expansion models. In China, the hotel giant is leaning on H World to help double its footprint to 1,600 hotels. In India, it is looking for new partners. In Vietnam, major developers are driving an unexpected surge in signings. Across the region, conversions and franchising are increasingly helping Accor tap into existing hotel supply. Duncan O'Rourke, Accor's CEO for Middle East, Africa and Asia Pacific, said China, India and Vietnam are very big for the company, but the development models to capture those opportunities are markedly different.

  2. Accor News & Stories

    Accor Scales ALL Concierge Conversational AI

    Accor announced on September 24, 2026 that its ALL Concierge conversational AI companion has moved beyond pilot to full-scale rollout, making it the first hospitality group to deploy an end-to-end conversational AI companion at scale. It covers the journey from travel inspiration and hotel comparison to booking management and post-stay support, available 24/7 on ALL.com, the ALL Accor app, WhatsApp and iMessage, in 11 languages, with responses in under a few seconds and seamless handover to human agents. The pilot began in July 2025 and logged more than 1 million guest conversations. Accor also launched The Butler, an AI companion for hotel teams.

  3. Accor News & Stories

    Accor's MGallery Collection Opens Nírema Hotel & Spa Samos in Greece

    Accor's MGallery Collection opened Nírema Hotel & Spa Samos in September 2026 at the entrance of Vathy on the Greek island of Samos. The property features 72 rooms, including eight suites with private pools, and a private beach. Managed by SWOT Hospitality Management, the hotel draws design inspiration from Samos' winemaking traditions and the philosophy of Pythagoras, offering a signature wine ritual. This opening marks MGallery's fourth property in Greece, with four additional hotels in the pipeline, including in Chania and the wider Athens region.

  4. Hotel Dive Feed

    Accor Launches AI Travel Concierge ALL Concierge Across Full Journey

    French hospitality group Accor announced the launch of ALL Concierge, an AI-powered conversational travel tool designed to guide guests from initial travel inspiration and hotel comparison through to booking management and post-stay support. Accor calls it the hospitality industry's first end-to-end conversational travel companion deployed at scale. Following a pilot phase, the tool will roll out across Accor's global digital channels, including the ALL Accor website, mobile app, and messaging platforms such as WhatsApp and iMessage. Accor also debuted The Butler, an AI tool for hotel teams. Alix Boulnois, Accor's chief commercial, digital and tech officer, said the launch is part of Accor'…

Sep 23Wed
  1. Accor News & Stories

    Novotel and Paris Saint-Germain Launch 'The Long Game' Global Wellbeing Programme

    Novotel and Paris Saint-Germain unveiled 'The Long Game', a global programme translating Novotel's 'Longevity Everyday' vision into immersive hotel experiences, a worldwide digital content platform and a new campaign. The programme spans seven Novotel hotels across five continents, built around four wellbeing pillars—Eat, Sleep, Move and Meet—co-created with five Paris Saint-Germain Legends. Each hotel features themed spaces and QR codes unlocking exclusive player videos and tips; a global campaign launches in Q4.

  2. Accor News & Stories

    Accor's SO/ Berlin Das Stue to Rebrand as Sofitel in Q1 2027

    Accor announced that SO/ Berlin Das Stue, a 78-room boutique hotel housed in a heritage-protected former Royal Danish Embassy overlooking Berlin's Tiergarten, will transition to Sofitel Berlin Das Stue in Q1 2027, joining Sofitel's global luxury collection. The property will retain its Danish heritage and contemporary design while undergoing a curated enhancement program covering guestrooms, bedding, public spaces, signage, corridors and a reimagined lobby. The move strengthens Sofitel's presence in Germany and Europe; Accor currently operates nearly 300 hotels with more than 43,000 rooms in Germany, with around 30 projects in development.

Sep 21Mon
  1. Accor News & Stories

    Accor's MGallery launches "Care Concierge" health service

    Accor's luxury boutique brand MGallery Collection launched the "Move & Care" programme during Pink October, combining movement and wellness with breast-health awareness. Across the collection, hotel bathrooms will feature a Pink October leaflet and QR code offering discreet breast self-check guidance; eleven selected hotels will introduce "Care Concierge" with one-to-one prevention sessions, private check-ups and spa treatments paired with an approved self-check guide. A Censuswide survey of 3,002 respondents in the UK, France and Australia conducted 3-6 August 2026 found 76% delay preventative health checks even when due, seven in ten say they have more time and headspace for health while…

Sep 18Fri
  1. TravelDaily China

    Sunmei and Accor Sign Two More Brands for China

    On 17 September 2026, Sunmei Hotels Group and Accor held a launch event in Qingdao to bring Accor's midscale lifestyle brand JO&JOE and midscale light-resort brand greet by Accor into the China market, with Sunmei fully responsible for development, pre-opening and operations management in China. The four-year strategic partnership now covers a four-brand matrix, with the combined store count of the four partner brands expected to exceed 70 this year. greet by Accor is expected to expand to 50 stores in mainland China by the end of this year.

Sep 16Wed
  1. Skift Feed

    Accor Weighs Acquisitions to Accelerate India Expansion

    Accor is considering acquisitions and other partnerships to accelerate its expansion in India, Duncan O'Rourke, the group's CEO for Middle East, Africa and Asia Pacific, told Skift. In July, Accor and Treebo Hospitality Ventures called off a planned deal that would have given the Ibis and Mercure brands access to hundreds of hotels in smaller Indian cities. O'Rourke said the group has always been entrepreneurial and will not stop growing because the deal did not work out, adding that it remains open to opportunities in India and elsewhere, though he did not identify a potential target.

Sep 11Fri
  1. Skift Feed

    Accor CEO: Data Is Essential, but Instinct Matters Most

    A Skift Global Forum preview profiles Accor CEO Sébastien Bazin's decision rule. Bazin, who has led Accor since 2013, says he starts with his gut, then his heart, then his brain, and that data should nourish instinct rather than replace it. He will speak at Skift Global Forum on September 22–24, 2026, explaining how that rule holds across 45-plus brands and 5,800 hotels and resorts, and where he draws the line between technology and the human side of hospitality.

Sep 4Fri
Sep 1Tue
  1. Skift Feed

    Accor's Paris Society: F&B Strategy Starts with Winning Over Locals

    Paris Society, the global F&B platform under Ennismore and Accor, is transforming hotel dining from a support function into a growth driver. CEO Rizwan Kassim notes that compelling F&B can account for more than half of a hotel's non-room revenue. Skift Research found that 71% of travelers plan to spend on food and culinary experiences in 2026. With over 50 F&B brands and 90+ venues, Paris Society focuses on creating restaurants that locals would choose, using emotional design and localized operations to build destinations.

Aug 28Fri
Aug 25Tue
Aug 13Thu
Aug 3Mon
  1. TripVivid

    Accor Group H1 RevPAR Up 2.2% Year-on-Year

    Accor released its H1 results, with global RevPAR up 2.2% year-on-year, or 4.6% excluding the Middle East impact; recurring EBITDA of 563 million euros, up 6.5%; operating cash flow of 194 million euros, up 42%. It operates 5,835 hotels with over 880,000 rooms worldwide. Full-year RevPAR growth is expected at 2%-2.5%, with recurring EBITDA in the range of 1.26-1.285 billion euros.

Jul 30Thu
  1. PhocusWire All News

    Accor: Owner Conversations Now Mostly About AI, Potential 20% Cost Savings

    During its H1 2026 earnings call, Accor said that about two-thirds of conversations with hotel owners in the past 12 months have been about AI, and this could reach 90% in the next 12 months. Owners are seeking up to 20% cost savings through AI automation within 12-18 months. CEO Sebastien Bazin mentioned AI applications in personalization, itinerary planning, and loyalty member databases. The company reported revenue of nearly €2.8 billion for H1 2026, up 0.6% YoY, with EBITDA rising to €563 million.

Mar 31Tue