Accor Bets on Asia With Market-Specific Expansion Strategies

Accor is not pursuing a single Asia strategy but several market-specific expansion models. In China, the hotel giant is leaning on H World to help double its footprint to 1,600 hotels. In India, it is looking for new partners. In Vietnam, major developers are driving an unexpected surge in signings. Across the region, conversions and franchising are increasingly helping Accor tap into existing hotel supply. Duncan O'Rourke, Accor's CEO for Middle East, Africa and Asia Pacific, said China, India and Vietnam are very big for the company, but the development models to capture those opportunities are markedly different.