Accor's Paris Society: F&B Strategy Starts with Winning Over Locals

Paris Society, the global F&B platform under Ennismore and Accor, is transforming hotel dining from a support function into a growth driver. CEO Rizwan Kassim notes that compelling F&B can account for more than half of a hotel's non-room revenue. Skift Research found that 71% of travelers plan to spend on food and culinary experiences in 2026. With over 50 F&B brands and 90+ venues, Paris Society focuses on creating restaurants that locals would choose, using emotional design and localized operations to build destinations.