Loveholidays has expanded to eight markets, holding about 15% of the UK packaged travel market (up from 5% in 2019). Package penetration grew from 61% to 69%, and dynamic packaging rose from 2% in 2009 to about 25% now. AI chatbot Sandy handles 60% of chats and 20% of calls, saving about £4 million annually. The company uses a three-pronged AI strategy: revenue growth, customer experience, and operational efficiency.
HBX Group has completed the full acquisition of Paris-based dynamic packaging technology company PerfectStay for an undisclosed amount. HBX initially acquired 25% of PerfectStay in mid-2024, and the transaction is based on a long-term, performance-based deal related to EBITDA until 2030. HBX said the acquisition reflects a shared belief in the long-term potential of holiday packaging as a strategic growth opportunity in B2B2C travel. PerfectStay will continue to operate from its Paris headquarters, supported by HBX Group's technology, product, and sourcing teams.