GBTA Convention 2026: Buyers Focus on AI, Internal Influence, and Partnerships

At GBTA Convention 2026, over 470 travel buyers participated in an interactive survey. Results show 78% already use generative AI, and 92% believe AI will make their jobs more strategic. 57% cite influencing internal stakeholders as their biggest challenge. 92% say best supplier relationships are long-term partnerships. 64% find groups and meetings harder to manage than transient travel.