Booking.com Survey: US Travelers Prioritize Travel Spending

Booking.com released new research showing that 68% of US travelers are willing to make financial sacrifices for travel, and 88% say the trip was worth it. The survey finds travelers view travel as an investment in quality of life, with 84% considering it an investment and 80% saying travel brings more satisfaction than buying material goods. Nearly nine in ten agree cheap can be expensive, and 90% say a good trip is not always the cheapest.