Uber Adds Hotels, Leans on Loyalty to Drive Bookings

At its GO-GET event, Uber announced a partnership with Expedia Group to offer hotel bookings from over 700,000 properties in its app, along with AI-powered voice booking and travel recommendations. Uber One members receive at least 20% off hotels and 10% back in Uber Credits. This move is part of Uber's super app strategy, leveraging its nearly 50 million loyalty members to drive travel bookings.