Uber adds hotels, leans on loyalty to drive bookings

Uber has expanded into hotel bookings via a partnership with Expedia Group, offering over 700,000 hotels globally. Uber One members receive at least 20% discounts and 10% back in Uber Credits. Uber also introduced AI-powered voice booking, travel recommendations, and plans to add vacation rentals via Vrbo later this year. This move is part of Uber's super app strategy.