Cleartrip Launches Elite Loyalty Program Aimed at Reducing Travel Anxiety

Indian online travel agency Cleartrip has launched its new Elite loyalty program, designed around pre-transaction problems rather than post-transaction rewards. Chief Growth and Business Officer Manjari Singhal said customers often hesitate when unsure whether their plans will hold. The program includes domestic flight date changes for just INR 9 (about 9.4 cents) to encourage earlier booking, plus discounts of up to 20% on three eligible hotel bookings and an INR 5,000 (about $52) benefit.