Confirmed: Brand USA CEO Fred Dixon to Lead NYC Tourism Again

Fred Dixon is departing his role as CEO and president of Brand USA, the national destination marketing organization, to return to NYC Tourism + Conventions as CEO and president. His departure from Brand USA is effective November 13, and he begins at NYC Tourism on December 1. Dixon succeeds Julie Coker, who is leaving to lead Visit California; Coker remains through August 31, with Board Chairman Charles Flateman overseeing the organization in the interim. Brand USA praised Dixon's leadership and said a search for his successor is underway, framing the transition as occurring 'from a position of strength.' Dixon previously served as CEO of NYC Tourism for roughly a decade before joining Bran…