PhocusWire All News·· 2026-06-29
Almost Right Isn't Good Enough for Travel's Agentic Future
Almost right isn't good enough for travel's agentic future | PhocusWire
AI Overview
At TravelTech Show, Travelport CTO Andrew Jordan discussed challenges of agentic commerce, noting the shift from deterministic to probabilistic requires precision. Anthropic's Harry Herbert highlighted legacy systems and data silos as adoption barriers. Kismet CEO Jason Cincotta said consumer behavior is a major barrier and mentioned independent hotels need to be ready for consumers' own AI agents. Panelists agreed that technology capability is sufficient, but societal confidence and consumer readiness need to catch up.
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