HotelData.com H1 2026 Report Highlights Divided US Market and GOP Margin Gains

HotelData.com's H1 2026 Profitability Performance Report, based on financial data from 5,000 U.S. properties on Actabl's ProfitSword platform, reveals overall GOP margin expanded 3.6 percentage points year-over-year to 44.9%, reaching 47.2% in Q2. Luxury properties led with ADR up 10.1%, RevPAR up 15.9%, and GOP margin up 4.0 points to 38.6%. Economy was the only chain scale with falling RevPAR (-2.7%) despite highest occupancy gain (+4.6 points), as ADR dropped 9.3%. June, boosted by FIFA World Cup, saw strongest rate environment with ADR +11.4% and RevPAR +13.1%.