Adeera Signs Deal to Deploy Amadeus Digital Media

Saudi hospitality group Adeera signed an agreement to deploy Amadeus Digital Media, using omni-channel advertising across paid search, display and social media to reach travelers. Adeera will use Amadeus market intelligence to refine outreach and integrate marketing, distribution and data insight. Amadeus said recent campaigns using the platform helped hotels and destinations achieve double-digit growth in direct bookings and occupancy while lowering marketing costs.