Brigit Zimmerman Named CEO of Priceline

Booking Holdings announced that Brigit Zimmerman will become CEO of Priceline effective January 1, 2026. Zimmerman has served as Priceline's Chief Commercial Officer since 2022 and previously held senior vice president roles in flights, packages and hotels. Current CEO Brett Keller, who has been at Priceline for 26 years and CEO since 2016, will continue as Special Advisor to the CEO until May 1, 2026.