Vietnam outbound travel to China heats up: visa facilitation and new trends

China and Vietnam launched the 2026-2027 Tourism Cooperation Year, and China implemented 240-hour transit visa-free and Hainan 30-day visa-free policies for Vietnamese citizens. Vietnam outbound travel to China is rising, shifting from sightseeing to immersive experiences, with growing interest in niche destinations and independent travel. Guangxi border crossings saw significant increases in Vietnamese visitors. Recommendations include targeted promotion and product innovation.