IHG and Alphanam Group have partnered to launch The Residences at InterContinental Sapa Resort in Muong Hoa Valley, Sapa, marking the debut of InterContinental branded residences in Northwest Vietnam. The development includes 79 branded villas within the 83-hectare Alphora Muong Hoa International Resort Complex and is expected to become the highest-altitude InterContinental branded residential project globally.
Agoda data reveals that during Vietnam's National Day holiday (Aug 29-Sep 2), domestic searches are led by coastal cities, with Da Nang topping the list and Nha Trang second. For international searches, Bangkok leads, with city destinations dominating; Bali is the only island destination in the top ten.
China and Vietnam launched the 2026-2027 Tourism Cooperation Year, and China implemented 240-hour transit visa-free and Hainan 30-day visa-free policies for Vietnamese citizens. Vietnam outbound travel to China is rising, shifting from sightseeing to immersive experiences, with growing interest in niche destinations and independent travel. Guangxi border crossings saw significant increases in Vietnamese visitors. Recommendations include targeted promotion and product innovation.
Hilton's Tapestry Collection debuts in Vietnam with the opening of NHAAN Resort & Spa Hoi An. The 174-room resort, designed by renowned architect Vo Trong Nghia, blends local culture with modern amenities, featuring four dining venues, a rooftop spa, an infinity pool, and event spaces including a ballroom for up to 148 guests and two meeting rooms.
Sun Group launched Sun Signature, Vietnam's first fully integrated loyalty program, powered by Amadeus Loyalty and Rewards. It brings together aviation, hospitality, entertainment, healthcare, real estate, and banking under a single loyalty account.
The UK Foreign, Commonwealth & Development Office (FCDO) updated its Vietnam travel advice on 21 September 2026, adding information on the tropical storm season. Vietnam's tropical storm season runs from May to November and can cause serious travel disruption; travellers are advised to monitor weather updates from the National Centre for Hydro-Meteorological Forecasting and the Japan Meteorological Agency and to follow local authority guidance. The advice also notes that escalation in the Middle East has caused widespread travel disruption, including airspace closures and delayed or cancelled flights, and that travel plans may be affected even when the destination is not in the Middle East.
The U.S. Department of State updated its travel advisory for Vietnam, maintaining Level 1 (Exercise Normal Precautions). Vietnam is generally safe, but petty crime is common in tourist areas. Landmines and unexploded ordnance exist, with highest risk at construction sites; risk is low in urban and populated areas. Travelers are advised not to pick up or approach unknown metal objects.
The U.S. State Department issued a Level 1 advisory for Vietnam, recommending normal precautions. Vietnam is generally safe, but petty crime is common in tourist areas. Landmines and unexploded ordnance exist, mainly at construction sites; risk is low in urban areas. Advises not to pick up or approach unknown metal objects.
Sun PhuQuoc Airways, Vietnam's first resort airline, selected Amadeus solutions including the Altéa Passenger Service System (PSS), Amadeus Sky suite and Amadeus Revenue Accounting to support full-service operations and customer experience ahead of its official launch. Developed by Vietnamese tourism operator Sun Group, the airline aims to offer direct connectivity between Phu Quoc and major cities in Vietnam and abroad. Altéa PSS will power booking, ticketing, inventory, departure control and customer management; SkyWORKS is an intelligent schedule editor; and Revenue Accounting tracks passenger sales revenue in real time and reconciles data. The airline is developing a hub-and-spoke netwo…