Why Personal AI Assistant Hype Matters More for Travel Than Any AI Travel Product

Skift founder Rafat Ali argues that general-purpose personal AI assistants like ChatGPT, Claude, and Gemini are incorporating travel booking into their capabilities, posing a greater threat to the travel industry than dedicated AI travel products. These assistants can directly access emails, calendars, and more, simplifying trip planning and booking, potentially disrupting traditional OTAs and TMCs.