飞猪CTO谈AI代理重塑OTA入口与酒店经营
在2026环球旅讯峰会上，飞猪首席技术官陈烨围绕《Agentic Commerce与AI原生旅行，我们走到了哪一步？》分享观点：当AI Agent替用户搜索、比较、决策甚至完成交易，OTA的流量入口、交易方式与经营方式将随之改变。飞猪已将AI能力嵌入旅行场景，其AI原生应用“飞猪帮帮”覆盖灵感获取、行程规划、预订及出行后服务。陈烨还分享了实时收益管理与营销Agent两个探索案例，后者早期实验中客户获客效率与成本出现2—3倍改善。
#旅行预订
#旅行预订
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Skift Feed Skift-McKinsey Study: Travel Booking Journey Shifts From Linear to Orbital
Skift and McKinsey's seventh annual research collaboration, based on a study of 1,000 consumers and traveler diaries, found the booking journey has transformed from a linear path to an orbit that expands, contracts, and continues well past the transaction. McKinsey partner Constantin said touch points from intention to booking grew from roughly 45 in 2018 to an estimated 65 now. More than 50% of travelers change their minds and rebook after the initial booking, with about 40% seeking better prices and 30% driven by fear of making the wrong choice. More than 70% of travelers use AI for research and comparison, but fewer than 16% are comfortable booking through an AI tool. IHG is rolling out…
Skift Feed Why Personal AI Assistant Hype Matters More for Travel Than Any AI Travel Product
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