The trust gap in agentic commerce and AI booking

Travel companies face a trust gap on the road to AI-powered booking, which is both technical and behavioral. OpenAI's Instant Checkout conversions in ChatGPT were three times worse than on Walmart's website, indicating consumer reluctance to adapt to new commerce structures. Industry experts emphasize the need for a double-sided evolution including technological guardrails and shifts in consumer behavior, such as payment protocols, shared payment tokens, and identity verification.