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#代理式AI

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Sep 25Fri
  1. Skift Feed

    Expedia CEO: Joining Meta's Muse, AEO Becomes Fastest-Growing Channel

    Expedia Group CEO Ariane Gorin said at Skift Global Forum that Expedia will be on Meta's Muse AI agent, with the partnership announced the day before she spoke. She described a case-by-case, experimental approach to emerging agent platforms, with teams engaging Google, OpenAI, Anthropic and Meta. Gorin said AEO (answer engine optimization) is now Expedia's fastest-growing channel and that paid advertising in AI environments is starting to evolve. Expedia reversed course from a single end-to-end agent to modular AI agents reused across brands, while strengthening direct channels through bundling, servicing and loyalty.

Sep 21Mon
  1. Skift Feed

    Ex-Remington CEO Launches AI-Native Hotel Operator AIHG

    Sloan Dean, former CEO of Remington Hospitality, has founded AI Hospitality Group (AIHG), a Dallas-based hotel management company that plans to use software and agentic AI to automate many operational processes and reduce reliance on managers. The startup has been designing operations for three hotels since June and plans to take over management of its first properties later this year. AIHG has raised $7.5 million in seed funding, with participation from Rackhouse, the venture firm founded by Kevin Novak. Dean expects a 500-basis-point improvement in gross operating profit margin at an independent, full-service hotel, against an industry average he puts at roughly 33% to 39%. Its fee model…

Aug 24Mon
  1. Hotel Dive Feed

    How hotels can adapt to the evolving AI search landscape

    As travelers increasingly use artificial intelligence for trip planning, hotels must consider impacts on visibility and distribution strategy, writes Operto CEO Tim Major. Travelers describe trips in terms of mood, purpose, and experience, and AI turns that into a shortlist almost instantly. In the traditional search model, signals like rankings, impressions, and click-through rates were visible; in the age of AI, that visibility disappears. Hotels are being judged in a system they can't observe. Vague positioning gets filtered out; a hotel clearly designed for a specific guest type becomes easier to match. AI introduces a new kind of intermediary that shapes demand. If a hotel is mischarac…

Aug 20Thu
  1. PhocusWire All News

    Radisson Hotel Group's AI transformation: Price match boosts direct bookings

    Velit Dundar, VP of Global E-commerce at Radisson Hotel Group, shared insights on AI transformation in an interview with PhocusWire. The price match feature launched in July automatically detects lower rates on OTAs and matches them on Radisson's website, resulting in a +19% uplift in direct-channel conversion. In collaboration with Google Cloud and Accenture, generative AI automates ad creation and localization across 30+ languages, leading to a +22% increase in ad-driven revenue, +35% increase in return on ad spend, and +50% productivity improvement for media teams. AI has also nearly halved time-to-hire. Dundar emphasizes that AI should enhance rather than replace human hospitality, and…

Jul 15Wed
  1. SAP Concur Blog

    SAP Concur leverages agentic AI to automate travel and expense management

    SAP Concur explains how agentic AI, powered by Joule, automates travel and expense tasks. AI agents assist with booking trips, planning off-site meetings, auto-creating expense reports, analyzing receipts, and checking compliance. The article highlights agentic AI's ability to initiate and orchestrate multi-step processes, reducing manual work, and discusses new approaches to measuring AI ROI.

Jun 25Thu
  1. PhocusWire All News

    Sabre tech lead lifts curtain on company's technological shift

    Sabre's president of product and engineering, Garry Wiseman, detailed the company's transformation into an AI-native enterprise at its Compass event in Los Angeles. Sabre has introduced APIs optimized for agentic AI use cases, enabling natural language queries for flights, hotels, and car rentals, and handling bookings and servicing. The company is collaborating with Google, PayPal, and Mindtrip, and facilitating around 70 AI projects. Wiseman emphasized that Sabre's scale, with over a billion shopping requests daily, provides a competitive edge in AI-driven travel distribution.

Jun 24Wed
  1. PhocusWire All News

    Travel's next operating system won't be built on search: OAG CEO

    At Phocuswright Europe 2026, OAG CEO Filip Filipov argued that the next operating system for travel will be driven by AI agents, not traditional search. He believes AI agents can understand traveler preferences, manage bookings, and help navigate disruptions, but realizing this vision requires industry collaboration and infrastructure changes. Filipov emphasized that future winners will own trusted context and intelligence, not just the interface.

Jun 4Thu
  1. Amadeus Newsroom

    Amadeus Report: Agentic AI to Transform Airline Operations

    Amadeus, supported by Microsoft, released a report on agentic AI in airlines, based on interviews with carriers including Azul, Icelandair, and Southwest. It identifies five key use cases: automated voice rebooking, agentic commerce, intelligent digital marketing, turnaround management, and personalized offers. The report recommends building strong data foundations, focusing on high-impact workflows, and ensuring governance. Microsoft predicts most airlines will move from exploration to deployment within 18 months.

May 5Tue
  1. PhocusWire All News

    How travel companies are approaching agentic AI

    Travel companies are testing and deploying agentic AI across internal reporting, workflow automation, customer service, and disruption management. Accor, Fliggy, and TravelAI encourage broad experimentation, while Amadeus takes a controlled approach with human oversight. Gray Dawes Group has not yet adopted autonomous systems. Companies must define boundaries for AI agents and ensure human accountability for final decisions.

Apr 21Tue
Mar 6Fri
  1. PhocusWire All News

    Agentic AI in travel: Technology readiness and consumer trust

    In an ITB Berlin panel, executives from Booking.com, Google, Sabre, and Skyscanner discussed agentic AI in travel. Google's James Byers stressed differences from retail, suggesting autonomous agents may be a year away. Booking.com's James Waters highlighted trust as key: ~90% look forward to gen AI, but only single-digit percentages trust it to make decisions.

Feb 19Thu