Losing control, data privacy top concerns around AI travel booking

Expedia Group's AI Trust Gap study found that only 8% of consumers rely on AI chatbots for trip planning, compared to 59% using search engines. The survey revealed that 57% are concerned about loss of control and data/payment privacy, and 56% worry about misuse of personal data. While 53% are comfortable letting AI suggest options, 66% would not trust an AI assistant to book for them.