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Losing control, data privacy top concerns around AI travel booking
1reports1reporting sources2026-04-14Update
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AI adoption in travel planning is growing, but trust issues are a major barrier to booking conversion, requiring companies to build consumer trust beyond technology.
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4月14日
- PhocusWire All NewsLosing control, data privacy top concerns around AI travel booking
Expedia Group's AI Trust Gap study found that only 8% of consumers rely on AI chatbots for trip planning, compared to 59% using search engines. Phocuswright research shows 39% of U.S. travelers use AI for travel research and planning, while search engine usage dropped from 51% in late 2024 to 36% in H2 2025. The survey found 53% are comfortable with AI suggesting options, but 66% don't trust AI to book for them, and 57% worry about loss of control and data/payment privacy.