Almosafer Signs Strategic Agreement with Makkah Royal Commission

The Royal Commission for Makkah City & Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen Makkah's tourism ecosystem and enhance the pilgrim and visitor journey. Almosafer will leverage its integrated travel services platform and brand portfolio, including Hajj & Umrah operator Mawasim and destination management company Discover Saudi, to introduce technology-enabled services and design Umrah+ itineraries combining spiritual rituals with cultural, historical and leisure experiences. The agreement aims to deliver authentic yet elevated experiences aligned with international standards while respecting Makkah's sanctity.