Banyan Group Drops 'Sustainability' for 'Contribution'

At Skift Global Forum 2026, Banyan Group Deputy CEO Ho Ren Yung said the group is talking less about sustainability and more about its contribution to the environment. She said people's eyes gloss over when you say sustainability and climate, and that the term has become overused, especially during events like Climate Week NYC. Banyan Group is reframing its work to re-engage the industry and its guests.